Boarding Passes

January 26, 2011 at 9:29 am Leave a comment

Our first project for Information Design is to redesign a plane boarding pass. Lufthansa was my plane of choice: probably the nicest plane I’ve ever been on. I knocked out three examples for our initial critique. They are simple and to the point. Emphasis on the basics (time/seat/gate, etc) was the main idea.

During critique, my designs received some great feedback. The plane diagram was something that was a toss-up. Some people wanted to see it whereas others did not. That’s exactly how it would be if put to the test. Many people are familiar with the layout of a plane and don’t need directions to their seat – just a seat number and they’re all set! Other first-time or infrequent flyers might benefit from seeing a seating chart. The solution: putting the plane diagram on the back. It’s there for those who want it and it’s out of the way for those who don’t. With the plane on the back, I have the whole area designated for it. I could add wings so it wouldn’t get confused for a boat.

Above is another edit I made. I wanted to put more of the company’s identity into it. I also changed the perforation to look better. Since your ticket is often ripped at the gate and you get to keep the stub, I rearranged the information on the stub in order of importance. Once your ticket is ripped, all you have to worry about is finding your seat on the plane. The gate is no longer important since you’ve already reached it if your ticket is ripped.

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Entry filed under: Graphic Design. Tags: , , , , , , .

Networking Boarding Passes, revised

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